The day that QAnon moms came for Kraft Dinner

But perhaps it was part of the plan

Ad Age @adage

Kraft's idea of sending “noods” quickly went sour for parents and the brand has retreated and taken down all aspects of the campaign.

ow.lySuggestive Kraft Mac & Cheese campaign vanishes after backlashOne week after asking fans to “send noods,” it’s as if the campaign never existed.

“Send Noods” was the concept for a Kraft Dinner campaign conceived by Canadian advertising agency No Fixed Address, in collaboration with its American offshoot. But the promotion faced apparent backlash from those who saw a parallel with child sex trafficking tactics claimed by QAnon. Kraft has now removed all evidence of the offer.

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Masks are already everywhere

CBC News @CBCNews

Chief Public Health Officer Dr. Theresa Tam advised parents and kids to maintain physical distancing while trick-or-treating outside, to stick to pre-packaged treats and to have hand sanitizer readily available. cbc.ca/1.5760385 @cattunneycbc

cbc.caChief public health officer says Halloween can go ahead with precautions | CBC NewsCanada’s top public health doctors say there’s no need to cancel Halloween this year — as long as trick-or-treaters respect the new realities of the pandemic.

Theresa Tam dispatched Halloween advice, but municipal leaders in Ontario are still wanting for more standards of how to safely trick-or-treat in the time of COVID-19, on par with what’s been issued by Alberta. Toronto plumber Geoff Burke says he’s been overwhelmed by requests to buy his Halloween candy chute as a safe solution.

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“When we look at moviegoing in general, it simply does not pose the same risk as other indoor services and gatherings.” Cineplex CEO Ellis Jacob fired back at the province of Ontario for forcing a second-wave shutdown of theatres in Toronto, Peel and Ottawa. He also assured shareholders that the chain otherwise plans to stay open.

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Still lurking to the end of time

Word of Stephen Harper’s son working in the Alberta premier’s office, while remotely completing his Columbia University master’s degree, prompted much chatter about a presumed six figures worth of nepotism. But any future political career of Ben Harper might be useful for Liberals who want to blame his old man for whatever ails Canada:

The Globe and Mail @globeandmail

Trudeau blames cuts under Harper for Public Health Agency’s ills

dlvr.itTrudeau blames cuts under Harper for Public Health Agency’s illsPrime Minister Justin Trudeau said structural changes and funding cuts implemented by the Conservatives prior to 2015 hindered the Public Health Agency’s ability to confront the COVID-19 pandemic

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Tory Lanez is told to stay away from Megan Thee Stallion—and surrender his guns. While posting his $190,000 bail in L.A., the Canadian rapper was granted a continuance and didn’t enter a plea for charges he disputed on Twitter. But in a New York Times op-ed, Megan described herself as a recent “victim of an act of violence by a man.”

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Finally, transcending NC-17

Brandon Cronenberg has been doing pandemic-style press via Toronto for Possessor, his sci-fi thriller about an assassin who takes over other people’s bodies—a concept that draws comparisons to the work of his father, David. The benefit of an American release now is that theatres see its unrated version as more of a draw:

Los Angeles Times @latimes

Inside the making of ‘Possessor Uncut,' the arthouse sci-fi thriller too extreme for the MPAA

latimes.comInside the making of ‘Possessor Uncut,’ the arthouse sci-fi thriller too extreme for the MPAADirector Brandon Cronenberg and stars Andrea Riseborough and Christopher Abbott dissect the visceral use of sex, violence and body horror in ‘Possessor Uncut.’