May the Fourth be with your six-letter F-word
This numbered newsletter is now 7
“What is the nature of your thoughts, gentlemen, when you move your lips in a particular way?” was a Pierre Trudeau quip theatrically invoked by Justin after a question period redux of the 1971 fuddle duddle incident. The uttering of a “six-letter F-word” came in debate about military surveillance aircraft flying over the Freedom Convoy.
George Lucas asked for this
Star Wars memes from Andrea Horwath are nothing new, but this May 4 was the day the provincial election officially kicked off in Ontario, allowing Steven Del Duca’s team to show they’re more awkward with memes. Doug Ford brought his own kind of science-fiction vibe to launch what will essentially be a referendum on his first term as premier.
No Name brand sales have reached an all-time high for Loblaw. The recent marketing of its 44-year-old generic store brand has paid off, with the backdrop of inflation driving eyes to lower-priced items. As a result, Loblaw profits surged by 40% in the first quarter, during which time snack racks were bereft of bags from Frito-Lay due to a pricing standoff.
Cheers for reactionary clickbait
The generally strange five-year trip of Montreal-based wokeness-opposing website The Post Millennial has reached its destination. Jeff Webb, a Tennessee entrepreneur who turned cheerleading into a big business, will link the property to his acquisition of American legacy publication Human Events, resulting in an expansion of this apocalyptic online klatch:
Douglas Coupland wrote about why Morrissey will never be cancelled. A brief for contrarian U.K. publication UnHerd stuck up for the singer he interviewed 16 years ago. Coupland’s current exhibition at the West Vancouver Art Museum is Rabbit Lane, a series of staged photographic scenes inspired by his own 1998 novel Girlfriend in a Coma.
Finally, total eclipse of a Rickroll
Mattea Roach got a House of Commons shout-out on the day her 22nd consecutive Jeopardy win aired. Her parents are also doing interviews, while keeping quiet about knowing when the streak ends. In the meantime, Roach is showing her media pundit skills on a Canadaland episode after drawing attention to herself in this video by Choir! Choir! Choir!: